Visual presentation and exhibition design play a central role in creating impactful experiences in retail, cultural, and promotional spaces. The Certificate in Visual Presentation and Exhibition Design prepares learners to design immersive displays, plan seasonal campaigns, and develop exhibition environments that capture audience attention and strengthen brand identity.
With more than 700 hours of guided study and hands-on studio projects, this program combines creative vision with practical application. Participants will explore retail spaces, museum installations, and promotional displays while developing the technical and conceptual skills needed to succeed in the field of visual merchandising and exhibition design.
Prof. Amanda Lewis, MFA in Exhibition Design – Specialist in retail displays, experiential marketing, and museum installations.
Dr. Robert Chang, PhD in Visual Arts & Design Theory – Expert in spatial design, cultural exhibitions, and visual storytelling.
Prof. Isabella Romero, MA in Fashion Marketing – Consultant in branding, customer engagement, and promotional campaign design.
Module 1: Foundations of Visual Merchandising and Presentation Design
Module 2: Spatial Planning for Retail and Exhibition Environments
Module 3: Lighting, Color Theory, and Visual Communication
Module 4: Designing Retail Displays and Museum Installations
Module 5: Seasonal Campaigns and Promotional Displays
Module 6: Branding, Customer Psychology, and Experiential Design
Module 7: Studio Practice & Capstone Project – Designing a Complete Exhibition or Retail Environment
Design professional visual displays for retail, cultural, and promotional spaces
Apply merchandising and exhibition principles to drive customer engagement
Use lighting, spatial planning, and layout techniques to enhance product visibility and visitor experiences
Plan and execute seasonal campaigns, events, and exhibitions
Combine creative storytelling with brand strategy in real-world projects
Build technical and creative expertise for careers in visual merchandising, retail design, or exhibition planning
Gain practical experience through studio projects and case studies
Develop a professional portfolio showcasing exhibition and merchandising designs
Prepare for roles such as Visual Merchandiser, Exhibition Designer, or Retail Experience Specialist
On-campus program (studio and classroom-based learning)
700+ hours of guided coursework and practical projects
Includes case studies, workshops, and hands-on studio work
Completed in approximately one year (two semesters)
Central Hub
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Professional Proof
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Global Community
Connect with learners worldwide and share insights.
Continuous Growth
Keep learning seamlessly, whenever and wherever.
Organized Learning
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Transformative change
Gain knowledge and skills that reshape your path forward.
Atenea Learning is a centralized platform that helps you organize, access, and succeed in networking courses, with community interactions and tools for professional growth.
There are over 200 networking and professional-development courses ready to enroll.
Yes! You can create a professional online resume to showcase your skills and experience.
Definitely. You’ll be able to interact socially with other learners around the world.
Yes, learning is designed to be continuous and accessible at your convenience, so you can grow at your own pace.
Absolutely. Atenea allows you to organize and tailor your learning environment according to your preferences.
It’s ideal for anyone wanting to advance in networking, build professional credentials, and join a global community of learners.
750,00 €
Fashion Institute of Technology (FIT) – SUNY — One-year certificate program (~2 semesters) — On-campus, New York
