The digital economy demands professionals who can master both the creative and analytical aspects of marketing. The Digital Media & Marketing Certificate Program provides an in-depth exploration of digital marketing strategies, combining theoretical foundations with applied practices to prepare you for career advancement in this dynamic field.
With more than 400 hours of online and hybrid learning, the program covers brand management, content strategy, multi-channel campaigns, and performance analytics. Through practical assignments, case studies, and projects, you will gain the experience needed to design customer-centric marketing solutions and deliver measurable results.
Prof. Rachel Morgan, MBA in Marketing & Communication – Specialist in branding, consumer engagement, and integrated marketing campaigns.
Dr. Samuel Wright, PhD in Digital Media – Expert in digital storytelling, emerging media platforms, and communication trends.
Prof. Linda Chen, MSc in Data Analytics for Marketing – Consultant in SEO, SEM, and analytics-driven marketing strategies.
Module 1: Foundations of Digital Marketing
Module 2: SEO, SEM, and Performance Optimization
Module 3: Social Media Marketing & Community Engagement
Module 4: Branding & Customer-Centric Experience Design
Module 5: Content Strategy and Multi-Channel Campaigns
Module 6: Marketing Analytics and Data-Driven Insights
Module 7: Digital Communication Trends and Storytelling
Module 8: Capstone Project – Developing a Full Digital Media & Marketing Plan
Develop effective digital marketing strategies across SEO, SEM, and social media
Analyze and optimize campaigns using advanced analytics tools
Design digital experiences that focus on customer engagement and retention
Understand branding, digital communication, and storytelling trends
Apply your skills through real-world projects and a capstone assignment
Strengthen your expertise in one of the most in-demand areas of marketing
Build a professional portfolio with practical projects and case studies
Increase employability for roles such as Digital Marketing Specialist, Brand Manager, or Campaign Strategist
Gain a mix of theoretical knowledge and hands-on practice directly applicable to the workplace
Online or hybrid delivery for flexible learning
400+ hours of structured coursework and projects
Includes practical assignments, case studies, and a capstone project
Immediate enrollment access with flexible pacing
Central Hub
Gather all your networking courses in one organized platform.
Professional Proof
Build an online resume that showcases your skills instantly.
Global Community
Connect with learners worldwide and share insights.
Continuous Growth
Keep learning seamlessly, whenever and wherever.
Organized Learning
Customize your environment to stay focused and clutter-free.
Transformative change
Gain knowledge and skills that reshape your path forward.
Atenea Learning is a centralized platform that helps you organize, access, and succeed in networking courses, with community interactions and tools for professional growth.
There are over 200 networking and professional-development courses ready to enroll.
Yes! You can create a professional online resume to showcase your skills and experience.
Definitely. You’ll be able to interact socially with other learners around the world.
Yes, learning is designed to be continuous and accessible at your convenience, so you can grow at your own pace.
Absolutely. Atenea allows you to organize and tailor your learning environment according to your preferences.
It’s ideal for anyone wanting to advance in networking, build professional credentials, and join a global community of learners.
750,00 €
University of Toronto School of Continuing Studies — 8 courses (~400–450 hours) — Online / Hybrid
